2011 Trends in Mobile Marketing
ASM's 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future...
View ArticleThe Definitive Guide to B2B Social Media
This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively. Use the worksheets and checklists...
View ArticleThe Definitive Guide to Lead Scoring
Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best...
View ArticleThe ROI of Marketing Automation
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a...
View ArticleThe Definitive Guide to Marketing Metrics and Marketing Analytics
The Guide shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With...
View ArticleCrowdsourcing Your Social Video Solution
Zooppa has produced nearly 200 user-generated advertising campaigns and we are happy to share our experience with others in the marketing industry. In this white paper, you’ll learn about the...
View ArticleBooth Staff Superstars
Hello class. It's time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth...
View ArticleFive Myths Of Internet Marketing For Independent Professionals
So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans...
View ArticleWhen Cold Calling Doesn't Work
This whitepaper highlights ten pitfalls of cold calling.
View ArticleThe United States of Mobile Advertising
The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale,...
View ArticleTen Steps to Effective Email Marketing
A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C...
View ArticleSocial Media Marketing GPS
It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how of using social media, 1 tweet at a...
View ArticleNetwork Interference: A Legal Guide
Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against...
View ArticleTools for Maximizing Customer Relationships
Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back...
View ArticleSteps to Starting an Online Business
I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous--major investments lost and business failures. As a veteran of online marketing,...
View ArticlePersonas Positioning and the Message Box
When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of...
View ArticleBlogging for Marketing 101
The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that...
View ArticleAdvertising in a Down Economy
According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to...
View ArticleChoosing the Right Email Service Provider
Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isnt always an apples-to-apples comparison. They each have their specific...
View ArticleSelling with Confidence: How to Keep Revenue and Prices Up
Selling with confidence gives sales professionals the skills and support they need to resist growing pressure to discount prices. Such confidence is more critical than ever because the pressure to...
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