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Channel: Association of Strategic Marketing
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2011 Trends in Mobile Marketing

ASM's 2011 Mobile Marketing Trends Survey was conducted online, launched on August 15, 2011. Over 800 marketing professionals responded to the survey providing insight into the current and future...

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The Definitive Guide to B2B Social Media

This new guide offers valuable insight from innovative thought leaders and provides best practices for utilizing B2B social media marketing applications effectively. Use the worksheets and checklists...

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The Definitive Guide to Lead Scoring

Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best...

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The ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a...

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The Definitive Guide to Marketing Metrics and Marketing Analytics

The Guide shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. With...

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Crowdsourcing Your Social Video Solution

Zooppa has produced nearly 200 user-generated advertising campaigns and we are happy to share our experience with others in the marketing industry. In this white paper, you’ll learn about the...

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Booth Staff Superstars

Hello class. It's time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth...

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Five Myths Of Internet Marketing For Independent Professionals

So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans...

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When Cold Calling Doesn't Work

This whitepaper highlights ten pitfalls of cold calling.

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The United States of Mobile Advertising

The US is all about numbers, big, big numbers. It has a mobile population exceeding 300 million, and a mobile internet user base on the verge of surpassing 100 million. With this level of scale,...

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Ten Steps to Effective Email Marketing

A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C...

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Social Media Marketing GPS

It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how of using social media, 1 tweet at a...

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Network Interference: A Legal Guide

Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against...

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Tools for Maximizing Customer Relationships

Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back...

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Steps to Starting an Online Business

I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous--major investments lost and business failures. As a veteran of online marketing,...

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Personas Positioning and the Message Box

When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of...

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Blogging for Marketing 101

The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that...

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Advertising in a Down Economy

According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to...

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Choosing the Right Email Service Provider

Just as email marketing can be complex, so is choosing a top tier ESP (Email Service Provider). Comparing ESPs to each other isnt always an apples-to-apples comparison. They each have their specific...

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Selling with Confidence: How to Keep Revenue and Prices Up

Selling with confidence gives sales professionals the skills and support they need to resist growing pressure to discount prices. Such confidence is more critical than ever because the pressure to...

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